Social responsibility is a subset of ethics which claims that all individuals and organizations that have sprung from society have certain obligations or duties towards the same society. Performing these duties is essential in order to maintain a perfect balance between the economic ecosystem and humanity. Social responsibilities of the corporate are termed as corporate social responsibility. Active S.R is performed by acting in a beneficial way to the environment while passive S.R consists of not acting in a way that can be harmful to the environment.
How can businesses engage in sustained CSR ?
Corporate social responsibility has become a very strong buzzword in the modern business environment and it has several advantages. Established enterprises can benefit the local community, enhance their brand image and save on income tax all at once!
They can even save themselves from random investigative activities of the government by adhering to guidelines prescribed by leaders like EPA (Environmental Protection Agency). These guidelines concern limits for emissions of dangerous gases and chemicals and beneficial/ restorative activities like using less paper, planting more trees etc.
CSR activities in the organized sector are carried out by a specific department (usually human resources). Common forms of CSR are acting towards pledges like saving endangered species of flora and fauna, protecting polar ice caps, planting more trees, contributing to any other natural cause etc.
Sometimes CSR is reactive like organizing alms for natural disasters or national / international emergency situations. Corporate responsibility has the potential of doing sustainable good to the environment and the society and it is actually weeding out the need to have the government monitoring such activities.
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