A blog is the key to your celebrity status over the internet. All you need to do is host your own web page and write what your heart feels like. But making a blog successful is not all that easy.
While celebrity blogs do not necessarily need to be content rich as they mostly sell for their fame quotient, blogs aimed to boost sales and market a business need to me more upfront and appealing. Content for blogs should be innovative and different. Need guidelines? Read on.
The first thing you need to research is the type of audience you are targeting as your reader. This is probably the most important aspect of your blog you need to take care of. It is very difficult to provide interesting content that will appeal to all sorts of people from all age groups and origin.
Besides, if you are trying to sell your business, try to make the product sell by highlighting all aspects of the product that will be attractive to the target audience.
The Sharp Corners
Try to keep your blog informative, and be correct about what you write. Controversial topics are good, as long as they encourage discussion among readers and not offend a group of them entirely. That way, your readers will always be more involved.
Do participate in all discussions. Never put down stereotypical comments like “women can’t drive” or spread religious disharmony. They are a strict NO-NO among content for blogs.
If your blog is industry specific, for example current fashion, stick to content related to that. People looking for views on the latest Fall Collection will not be particularly happy if you suddenly mention how you would have loved to be batman if you were a billionaire.
Content for blogs can be outsourced, if you are not sure about delivering yourself. Include the latest trends and news related to your industry of expertise. Keep a separate section for a rumour mill and gossip. It always spices things up.
Always post your views as opinions and avoid sounding like a know it all. Humility is a virtue few actually exercise. Accept other’s opinions as much as your own. Accept criticism.
The best answer will be to take the criticism head on and later announce how the mentioned problem was fixed, if possible specifically to the user who had the problem. Never lash out at anyone because he/she criticized your service or view. Content for blogs need to be as unbiased as possible.
Keep Things Updated
Keep your business or personal blog updated. A dead blog is as good as an Oscar without the red carpet; without all the excitement of who will wear what, it’s just another award ceremony.
While being innovative may be a problem after a long time of updating, there are companies and firms that provide content for blogs at good rates. Check them out. Post latest offers and services that you provide, along with season specific or occasion specific offers and discounts if any… and soon, you will achieve what duck faces and Botox can never do.