IT Strategy is the conscious and planned use of technology in an organisation or business. It’s used to utilise new hardware and software developments in the industry. This is done to improve efficiency and productivity or add new functionalities to the company’s everyday operations. The process is ultimately done to benefit the organisation in some way.
How is it done?
The first step to strategising is figuring out the organisation’s goals. As stated above, efficiency and added productivity is a common goal for most organisations. Some industries require targeted solutions in areas such as security. Each line of work will need different technologies.
This part of the process is usually led by the organisation’s CTO (Chief Technology Officer). However, not all companies or businesses will have this role. In the case of small to medium businesses, they usually consult with a third-party company to see what part of their process needs work. Sometimes, it may be that they’re already having problems in certain aspects and need advice on how to solve them.
Both small and large businesses will need to consult a professional in technology at some point. The only difference is that larger businesses will usually have a solution in mind. However, most will need an expert to implement changes. On the other hand, smaller companies – especially those that are uninvolved with IT – will need help early in the process.
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What makes it effective?
For business purposes, strategising technology is an investment that should guarantee returns. The only problem is that technology is fast-evolving. Many owners are worried about their hardware and software investments today, as they may be obsolete in a couple of months – well before they get their money’s worth.
Most experts will agree that the hallmark of good planning is creating a solution that can adapt to technological advancements. This can be done by researching past and current technology, so the company can forecast how it will change in the future. This ensures the solution can withstand changes in market penetration.