Web Design is a pretty challenging task which requires a good amount of creativity and design sense. One needs to understand that a website represents a brand and low quality work is simply unacceptable. Thus, considering unique design elements, structuring it systematically and implementing it in a professional way is very crucial. It is also vital to analyze the way designers select the colors, typography and textures, images, dimensions and the way in which they will reveal the identity of a company.
Creating a website requires patience, creativity and an eye for details which must move toward simplicity. Few websites that are over-designed looks cluttered and mainly focusses on the content. This trend is known by the name of “Flat Design” which means usage of decorative elements are used more and selection of colors are flat. Thus, a website should be simple enough to capture the attention of the target audience with its visual appeal. It must engage the user and allow the user to navigate easily.
Visual appeal must be robust
While planning your website design, give importance to the color theory. The right combinations of color and well structured web design plan and its elements will not only help you to enhance your brand value but will also attract the visitors to browse through your website for long. The colors are affected by its surroundings. These colors also affect the light that falls on it. Which helps to create focal points and add value to your web pages.